Your site can absolutely have analytics installed, and we strongly recommend it for every project. Tracking performance, user behavior, and conversions gives you valuable insights into how visitors are interacting with your site from the very beginning. With the right setup, you’ll be able to make informed decisions about design, content, marketing, and growth all backed by real data.
We typically integrate tools like Google Analytics, Google Tag Manager, or privacy-focused alternatives depending on your preferences and compliance needs. These platforms allow you to monitor traffic sources, page views, bounce rates, time on site, and specific user actions such as form submissions or purchases. For e-commerce sites, we can track product views, cart activity, and checkout performance in detail.
🔧 Integration Options by Platform
| Platform | How It’s Installed |
|---|---|
| WordPress | Via Site Kit, MonsterInsights, or manual code |
| WooCommerce | With enhanced eCommerce tracking enabled |
| Custom HTML | Snippet inserted in <head> |
Once installed, we configure your analytics to reflect your goals. This could include setting up conversion funnels, custom events, heatmaps, or integration with other tools like CRM platforms or advertising dashboards. You’ll receive access to your own dashboard so you can monitor metrics anytime or we can provide periodic reports and insights if you prefer a more hands-off approach.
📈 Optional Add-Ons
| Feature | Tool or Method |
|---|---|
| 🔄 Heatmaps | Hotjar, Clarity |
| 👣 Depth tracking | Google Tag Manager |
| 💡 AI-written traffic i | GPT summaries |
✅ What Analytics We Can Install
| Tool | Purpose |
|---|---|
| 📊 Google Analytics 4 (GA4) | Industry standard, tracks page views, traffic sources, engagement, goals |
| 📍 Google Search Console | Monitors SEO health, indexing, and keyword performance |
| 🛍️ E-commerce Tracking | Tracks product views, cart activity, and purchases (via GA4 + WooCommerce) |
| 🔐 Privacy-Friendly Options | Simple tracking via Plausible, Fathom, or Matomo (GDPR-compliant, no cookies) |
| 🧠 AI-Powered Insights | Optional integration with tools like Hotjar, Microsoft Clarity, or AI summaries of visitor behavior |
At Wemaxa, analytics are more than just numbers they’re a foundation for continuous improvement. By understanding how users interact with your site, you gain the clarity to refine your strategy, improve user experience, and reach your goals more efficiently. We make sure you have that clarity from day one.
🛠️ What’s Included in the Setup
- ✅ Google Analytics account setup (or linked to yours)
- ✅ Tracking code added to site (via theme, plugin, or Tag Manager)
- ✅ Conversion goals and events (e.g., form submissions, button clicks)
- ✅ Google Search Console verification
- ✅ IP anonymization for GDPR compliance (optional)
- ✅ Dashboard access or weekly reports (optional)
MORE LINKS:
Who owns the website
Transfer to a new host
Credentials recovery
If site gets hacked?
AI for content generation
SEO tools
Privacy policy
What if I don’t like it?
Reselling or licensing
INSTALLING ANALYTICS ON A WEBSITE
At Wemaxa, we understand the importance of data-driven decision-making in today’s digital landscape. That’s why we ensure that every website we build comes equipped with robust analytics tools, enabling you to track performance, user behavior, and conversions from the outset. By integrating analytics, you gain valuable insights into how visitors interact with your site, allowing you to make informed decisions about design, content, marketing, and growth strategies. Whether you’re aiming to optimize user experience, enhance engagement, or drive conversions, having analytics in place provides the clarity needed to refine your approach and achieve your objectives more efficiently.
Our standard analytics setup includes the installation of Google Analytics 4 (GA4), the industry-standard tool that tracks page views, traffic sources, user engagement, and goal completions. For e-commerce websites, we enable enhanced eCommerce tracking, providing detailed insights into product views, cart activity, and checkout performance. Additionally, we integrate Google Search Console to monitor SEO health, indexing status, and keyword performance, ensuring your site is optimized for search engines. For those prioritizing user privacy and compliance, we offer privacy-friendly alternatives like Plausible, Fathom, or Matomo, which are GDPR-compliant and do not rely on cookies, aligning with best practices for data protection.
Beyond basic analytics, we offer optional add-ons to further enhance your data collection and analysis capabilities. Heatmap tools like Hotjar and Microsoft Clarity provide visual representations of user interactions, helping you understand where visitors click, scroll, and engage the most. For more advanced tracking and event management, we utilize Google Tag Manager, allowing for the seamless integration of additional tracking codes and marketing tags without modifying the website’s codebase. Furthermore, we can implement AI-powered insights, such as GPT-generated summaries of visitor behavior, to provide deeper understanding and actionable recommendations for improving user experience and site performance.
Our comprehensive analytics setup includes the creation and configuration of your Google Analytics account (or linking it to your existing account), insertion of the tracking code into your site’s theme or via Google Tag Manager, and the setup of conversion goals and events, such as form submissions or button clicks. We also verify your site with Google Search Console to ensure proper indexing and visibility in search results. To comply with GDPR regulations, we offer IP anonymization features, safeguarding user privacy while still collecting valuable data. Depending on your preferences, we provide you with access to your analytics dashboard for real-time monitoring or deliver periodic reports and insights to keep you informed of your site’s performance and progress toward your goals.
At Wemaxa, we believe that analytics are more than just numbers; they are a foundation for continuous improvement. By understanding how users interact with your site, you gain the clarity needed to refine your strategy, improve user experience, and reach your goals more efficiently. We ensure that you have this clarity from day one, empowering you to make data-driven decisions that drive success. Whether you’re a small business owner, an e-commerce retailer, or a large enterprise, our tailored analytics solutions are designed to meet your unique needs and help you achieve sustained growth in the digital realm.