How to Create an About Page for a Business
A beginner WordPress tutorial for building a factual about that performs one clear customer job.
By the end: You will publish a about with specific content sections, a working action and a logged-out public test.
You will publish a about with specific content sections, a working action and a logged-out public test.
Key terms before you start
These definitions make the steps easier to follow and help distinguish controls, files and concepts that can look similar at first.
What you need before starting
- WordPress editing access
- Verified business information
- The real destination for the page CTA
Step-by-step tutorial
Every step is shown below. Work through them in order and use each checkpoint to confirm the result before moving on.
Sign in to WordPress
Open https://YOURDOMAIN.com/wp-admin/ and sign in.
The Dashboard is the private administration area. Do not edit the public page through browser developer tools; those changes are temporary.
Open the Pages list
Click Pages → All Pages.
Pages are used for relatively permanent site content such as Home, Services and Contact.
Check whether the page already exists
Look for an existing page that already performs the job of “About”.
Editing an existing correct page is better than creating a duplicate URL with the same purpose.
Create the page if it is missing
Click Pages → Add New and enter “About” as the title.
The title becomes the editor title and normally influences the public heading/URL depending on the theme.
Stop and ask the business owner for the source. Leave the draft incomplete rather than publishing fabricated credentials/reviews.
Add the opening explanation
Insert a Paragraph block and explain this job in plain language: show the real people/business behind the site using facts a visitor can verify.
Use facts a first-time customer can act on. Avoid “innovative solutions” or other wording that does not tell them what happens.
Replace adjectives with operational facts: exactly what is sold, who can buy it, where, when, for how much/how quoted and what happens next.
Create section 1: Business identity
Insert a Heading block for “Business identity”, then add Paragraph/List blocks underneath.
Legal/trading name where appropriate, location/service area and what the business does.
Open the Button block link control and assign the actual page, form anchor, phone number, email or booking URL.
Create section 2: History
Insert a Heading block for “History”, then add Paragraph/List blocks underneath.
Use real founding dates or milestones only when verified.
Open the Button block link control and assign the actual page, form anchor, phone number, email or booking URL.
Create section 3: People
Insert a Heading block for “People”, then add Paragraph/List blocks underneath.
Name actual team members/roles when approved for publication.
Open the Button block link control and assign the actual page, form anchor, phone number, email or booking URL.
Create section 4: Credentials
Insert a Heading block for “Credentials”, then add Paragraph/List blocks underneath.
Show genuine licenses, qualifications or memberships only if current.
Open the Button block link control and assign the actual page, form anchor, phone number, email or booking URL.
Create section 5: How the business works
Insert a Heading block for “How the business works”, then add Paragraph/List blocks underneath.
Explain relevant process, values or operating principles with concrete examples.
Open the Button block link control and assign the actual page, form anchor, phone number, email or booking URL.
Create section 6: Next step
Insert a Heading block for “Next step”, then add Paragraph/List blocks underneath.
Link to Services, Portfolio or Contact rather than ending in a dead end.
Open the Button block link control and assign the actual page, form anchor, phone number, email or booking URL.
Add a useful next action
Insert a Buttons block and use a literal label such as “View services”. Link it to the real destination.
A CTA should describe what happens when clicked, not merely say “Learn more” when a more specific label is available.
Replace adjectives with operational facts: exactly what is sold, who can buy it, where, when, for how much/how quoted and what happens next.
Click every action
Test the primary CTA plus email, phone, navigation and related-page links.
Do not assume a button works because it looks correct.
Open the Button block link control and assign the actual page, form anchor, phone number, email or booking URL.
Assign an update owner
Record who is responsible for keeping the page accurate.
Business pages become misleading when hours, services, staff, prices or policies change but the site does not.
Stop and ask the business owner for the source. Leave the draft incomplete rather than publishing fabricated credentials/reviews.
One page = one primary visitor job
Concrete examples
Troubleshooting
Replace adjectives with operational facts: exactly what is sold, who can buy it, where, when, for how much/how quoted and what happens next.
Open the Button block link control and assign the actual page, form anchor, phone number, email or booking URL.
Stop and ask the business owner for the source. Leave the draft incomplete rather than publishing fabricated credentials/reviews.
A named person/process owns future updates.
Continue with these tutorials
Documentation and references
Use these primary and supporting sources to verify current controls, browser behavior and product-specific details.