
Yes, your site can absolutely have analytics installed, and we strongly recommend it for every project. Tracking performance, user behavior, and conversions gives you valuable insights into how visitors are interacting with your site from the very beginning. With the right setup, you’ll be able to make informed decisions about design, content, marketing, and growth all backed by real data.
We typically integrate tools like Google Analytics, Google Tag Manager, or privacy-focused alternatives depending on your preferences and compliance needs. These platforms allow you to monitor traffic sources, page views, bounce rates, time on site, and specific user actions such as form submissions or purchases. For e-commerce sites, we can track product views, cart activity, and checkout performance in detail.
Once installed, we configure your analytics to reflect your goals. This could include setting up conversion funnels, custom events, heatmaps, or integration with other tools like CRM platforms or advertising dashboards. You’ll receive access to your own dashboard so you can monitor metrics anytime or we can provide periodic reports and insights if you prefer a more hands-off approach.
At Wemaxa, analytics are more than just numbers they’re a foundation for continuous improvement. By understanding how users interact with your site, you gain the clarity to refine your strategy, improve user experience, and reach your goals more efficiently. We make sure you have that clarity from day one.
✅ What Analytics We Can Install
Tool | Purpose |
---|---|
📊 Google Analytics 4 (GA4) | Industry standard, tracks page views, traffic sources, engagement, goals |
📍 Google Search Console | Monitors SEO health, indexing, and keyword performance |
🛍️ E-commerce Tracking | Tracks product views, cart activity, and purchases (via GA4 + WooCommerce) |
🔐 Privacy-Friendly Options | Simple tracking via Plausible, Fathom, or Matomo (GDPR-compliant, no cookies) |
🧠 AI-Powered Insights | Optional integration with tools like Hotjar, Microsoft Clarity, or AI summaries of visitor behavior |
🛠️ What’s Included in the Setup
- ✅ Google Analytics account setup (or linked to yours)
- ✅ Tracking code added to site (via theme, plugin, or Tag Manager)
- ✅ Conversion goals and events (e.g., form submissions, button clicks)
- ✅ Google Search Console verification
- ✅ IP anonymization for GDPR compliance (optional)
- ✅ Dashboard access or weekly reports (optional)
🔧 Integration Options by Platform
Platform | How It’s Installed |
---|---|
WordPress | Via Site Kit, MonsterInsights, or manual code |
WooCommerce | With enhanced eCommerce tracking enabled |
Custom HTML | Snippet inserted in <head> |
📈 Optional Add-Ons
Feature | Tool or Method |
---|---|
🔄 Heatmaps & click maps | Hotjar, Clarity |
👣 Scroll depth tracking | Google Tag Manager |
💡 AI-written traffic insights | GPT-powered summaries (weekly or monthly) |