You can bring powerful automation to your website by using AI bots, unlocking tools that work in the background to make your site faster, smarter, and more helpful to users. These bots can take care of everything from customer service and lead generation to content suggestions and smart search. Whether you’re using WordPress or a custom-built platform, there are options available that suit your setup and goals.

Here’s how AI bots can be applied across different areas of your site. For support, they can answer visitor questions in real time and offer helpful links or forms. For sales, bots can qualify leads, recommend products, and guide users through checkout. In content, they can personalize what users see based on their behavior or help generate articles and summaries. For operations, they can sort emails, track user activity, or alert you when certain actions happen. With the right setup, your site becomes more responsive, more efficient, and ready to scale. Here’s a breakdown by category, with examples relevant to WordPress or custom sites: